Judging

The ANA MarTech Mastery Awards jury features leaders from across the industry, representing brands, agencies, and technology providers. Judges are carefully selected by ANA leadership and assigned to categories aligned with their specific areas of expertise, ensuring that every entry is evaluated fairly and with deep subject matter expertise.

While each category has a specific focus, all submissions will be evaluated on some overarching criteria:

• Strategic Clarity: How clearly the entry defines the business challenge and aligns its strategy to meaningful objectives and measurable outcomes.
• Technology & AI Application: The effectiveness of the technology approach, including how MarTech, data, and AI are integrated into workflows, systems, and processes to solve the problem.
• Execution & Adoption: The quality of implementation, including how teams, processes, and change management drove adoption and sustained behavioral change.
• Business Impact: The extent to which the initiative delivered measurable, attributable results, such as revenue growth, efficiency gains, or improved customer experiences.
• Scalability & Value to the Industry: How well the initiative is built to scale, sustain over time, and provide transferable insights for other organizations.